1. Customer Service Trumps Amenities by Justin Coleman

    With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off o…Read More

  2. “WOW” Apartment Prospects With Your Service By Justin Coleman

      Now that you are beginning to lease-up your new community, it will basically sell itself since it's new...right? Wrong. Gone are the days when a community leased-up on its' own simply because it was the newest kid on the block.  The main reason for this is whereas there used to maybe be only one…Read More