1. Communication is Key

    Leasing up a new construction community is much different than simply filling empty apartments at established communities. The process is riddled with unforeseen barriers that can be minuscule, yet time consuming, for the management. There are many people involved and a lot of moving parts, so it i…Read More

  2. 5 Ways To Increase International Student Leases By Justin Coleman

      When it comes to leasing in student housing, gearing a large amount of time and effort towards marketing to international students can really help to fill a community quickly.  The number of international students studying abroad in the States continues to climb each year with 764,321 in the 201…Read More

  3. Responding to a Negative Facebook Post

    Facebook can be the ultimate marketing paradox. While it affords apartment communities the opportunity to engage and connect with both prospective renters and residents, it can also become a forum for people to post negative comments about the property or staff. So what is the best way to handle a n…Read More

  4. 3 Ways to Use Vine and Instagram at Your Property

    As Social Media progressively asserts itself into the everyday lives of our prospects and residents, apartment marketers are always looking for a new way to leverage a property’s Twitter, Facebook or Google + page into a viable marketing and retention tool.  With the recent launch of Twitter’s …Read More

  5. THINK BEYOND THE WALLS OF AN APARTMENT BY MICHAEL COAKLEY

    CLASS is very honored to have guest blogger and Student Housing Consultant Michael Coakley join us to weigh in on the amenity arms race that we are experiencing in Student Housing.  We would like to thank Michael for his great insight into the features and amenities that truly ad value for Studen…Read More

  6. Don’t forget the parents!

    With all the talk about marketing and leasing to college students, we often find that a critical decision maker is left out of the sales process.  I’m talking about the parents.  You know, the folks who are actually writing the rent check.  While the property must first appeal to the student in…Read More

  7. Best of the Best

      Here are a few Leasing Specialists who deserve some recognition for their EXCELLENT work this past week. Victoria Enchill.  Victoria came into an urban community in Southern Chicago that was having a very hard time getting qualified traffic through the doors.  Through her marketing efforts and …Read More

  8. Marketing Your Community To Students

    It's that time of the year again. The weather is finally starting to cool down...a little. Soon the leaves on the trees will start to change to the fall colors. College football will once again consume every second of my Saturday afternoons, which also means that college campuses just recently start…Read More