1. Preparing for Leasing Appointments By Kristi McMillin

    After a leasing call has ended and an appointment is set, many leasing agents feel as though the work is done until the prospect shows up. However, it’s the research done in the time between the call and the appointment that makes the difference between a good agent and a great agent. During the p…Read More

  2. Customer Service Trumps Amenities by Justin Coleman

    With the abundance of new multifamily product scheduled to come online this upcoming calendar year, the leasing game will continue to get progressively more difficult.  For the communities that are not going to be the newest ticket on the block, leasing agents will need to sweep each prospect off o…Read More

  3. Apartment Leasing Tip: Effective Follow-Up By Justin Coleman

    When it comes to leasing apartments, it is an understood fact that there are going to be circumstances that will keep your prospects from being able to lease the first time they come into your community.  They may be the type of consumer that truly does their research before they make any financia…Read More

  4. THE WORK DOESN’T END AFTER A SUCCESSFUL IPO BY KRISTI MCMILLIN

      Earlier this month, Twitter made it’s flawless debut on the NYSE. But with a successful IPO comes a new challenge. With almost a third of its users between the ages of 18-29, the social media site must now figure out a way to reach and engage a broader audience. However, the job doesn’t stop …Read More

  5. Apartment Leasing Tip Of The Day By Justin Coleman

    Completing a prospect guest card is a very important process and there are many essential pieces of information that should be obtained each and every time. Without a doubt, the most important information to gather is the prospect's name and phone number. Without these two items we have no clue ho…Read More

  6. What You Can Learn From a Gum Commercial By Kristi McMillin

    Throughout the years, gum has been marketed and sold the same way. Ads about fresh breath and oral health have been ingrained in our brains. However, because of the redundancy and the economy, gum sales have dropped significantly. As the result of this Wrigley decided to take a risk and step away fr…Read More

  7. Apartment Amenities…What Do Residents Use? By Justin Coleman

      In April, Lindsay Machak with Multifamily Executive ran an article about the top five most underutilized amenities at apartment communities. Three top executives in the industry contributed their feedback about these amenities and whether or not they were deemed underutilized. The five amenities …Read More