When you have a facility or apartment complex to lease out, the leasing up process can be an arduous one and one in which first impressions and detail counts. Class Inc. has been a leader in the leasing services business since 1985, and we know that it can be easy to overlook elements that can give a bad first impression. To learn some tips for presenting your complex or building in the most professional manner, keep reading.
- No one wants to come look at an apartment or office space and made to feel they are being given a tour by a character out of Coen brothers movie.
- Knowing your niche is important. If you are renting to retirees, having an older person to give tours is smarter than using a tattooed hipster.
- On the other hand, if millennials are your target demographic, those tattoos, and the accompanying hipster beard, might play in your favor.
- If your demographic runs across demographic lines, you are best off running right down the middle of the road with your leasing representative’s appearance.
- You really can’t go wrong in most enterprises with stylish, professional look with well-fitting clothes and conservative grooming.
- Other grooming tips that should be followed by all leasing agents include making sure your hair is well-groomed and, if long, pulled back.
- Everyone should avoid strong perfume and cologne.
- Fingernails and toenails, if visible, should be cared for. They don’t necessarily need to be painted but a mani / pedi should be in your routine if you deal with the public regularly.
Visible piercings should be kept to an absolute minimum. Period.
If your target demographic allows for facial hair, make sure it is well-trimmed and within standards of good taste. Many sources rule out a goatee of any type.
Personal Habits Count
- Be organized. If you need to carry paperwork in your meetings, make sure it is in a briefcase or stylish valise. When a purse is carried, make sure it gives a professional impression. Showing a property is no time to break out your boho festival bag.
- When you shake hands with people, make sure your grip is firm but not too strong. No one wants to feel like they’ve either picked up a fish or that they may require an x-ray to see if they now have a broken finger bone.
- Make eye contact with your prospective tenant and listen attentively. Repeating back to them what they’ve said is a great way to let them know they’ve been heard.
- Avoid chewing gm and smelling like cigarettes.
When you are ready to turn to the professionals for leasing help, contact Class Inc.